NEW SENSE RESEARCH is a research company that specializes in conducting sensory research. Sensory research deals with consumption analysis of products and services that stimulate and activate our senses, such as food products, detergents, cosmetic products, product packaging, audio products, and more.






About Us

NEW SENSE RESEARCH provides all sensory research and marketing services, using advanced research methodologies, while analyzing the overall sensory compound of the product or the service:

  • Sensory consumer studies
  • Sensory quality assurance
  • Expert teams
  • Training and sensory advisor services

International Collaborations

NEW SENSE RESEARCH is a member of the international organization ESN, which promotes sensory research around the world and collaborates with business organizations, research agencies and universities.

Keren Corley

Keren Corley

Keren Corley is one of the top leaders in the field of sensory research globally.

Keren has 20 years of experience and over thousands of researches in her portfolio.

Keren is known for her analytical thought and understanding of consumer behavior.

In 2011 Keren founded NEW SENSE RESEARCH in Israel, and serves as CEO until today.

Keren is an expert for both qualitative and quantitative sensory research, and together with her team of top professionals in the field, recommends and consults factories and manufacturing lines on both sensory quality assurance and brand development.

Keren holds a B.Sc in Biochemistry and Food Science and an MBA in Marketing from the Hebrew University.

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