About Us

New Sense Research is a research company that specializes in conducting sensory research. Sensory research deals with consumption analysis of products and services that stimulate and activate our senses, such as food products, detergents, cosmetic products, product packaging, audio products, and more.

New Sense Research provides all sensory research and marketing services under one roof, using advanced research methodologies, while analyzing the overall sensory compound of the product or the service: sensory consumer studies; sensory quality assurance; expert teams; training and sensory advisor services

Sensory research is a scientific method that stimulates, measures, analyses, and translates the sensations experienced by consumers when encountering products or services that stimulate the senses – the sense of taste, the sense of smell, the sense of sight, the sense of touch, the sense of hearing.

Keren Corley




 keren Corley is one of the top leaders in the field of sensory research globally.Keren has over 15 years of experience and over 4500 researches in her portfolio. Keren is known for her analytical thought and understanding of consumer behavior. In 2011 Keren founded New Sense Research in Israel, a Nielsen subsidiary company, and serves as CEO until today. New Sense Research has conducted some 1000 sensory researches, developing and improving both local and International brands. New Sense Research is providing top quality research for the leading FMCG companies in the world. Keren is an expert for both qualitative and quantitative sensory research, and together with her team of top professionals in the field, recommends and consults factories and manufacturing lines on both sensory quality assurance and brand development. Keren holds  a B.sc in Biochemistry and Food Science and an MBA in marketing from the Hebrew University.