Visual Test

Visual research examines new and existing packaging at points of sale as well as at control points at the development stage. When conducting visual research, we employ advanced data examination methods by using eye-tracking devices. Eye-tracking studies allow us to follow eye movements and focusing time. The results of the research provide us with a “heat map”, which allows us to evaluate the product’s saliency on the shelf, the details that attract consumers’ attention, and other important visual parameters.

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