Audio Test

Audio research examines the sensory attractiveness of products that stimulate the sense of hearing. Usually, audio research focuses on evaluating the suitability of background sounds, music and songs to points of sale and service centers, as part of the sensory branding process. Music that accompanies consumers in their shopping significantly influences their enjoyment and satisfaction with the point of sale. Music influences consumers’ moods, so by choosing the right music we can enhance the purchase experience in the examined space.

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