New Sense Research is a research company that specializes in conducting sensory research. Sensory research deals with consumption analysis of products and services that stimulate and activate our senses, such as food products, detergents, cosmetic products, product packaging, audio products, and more.
New Sense Research provides all sensory research and marketing services under one roof, using advanced research methodologies, while analyzing the overall sensory compound of the product or the service: sensory consumer studies; sensory quality assurance; expert teams; training and sensory advisor services
Sensory research is a scientific method that stimulates, measures, analyses, and translates the sensations experienced by consumers when encountering products or services that stimulate the senses – the sense of taste, the sense of smell, the sense of sight, the sense of touch, the sense of hearing.
New Sense Research is a subsidiary of Nielsen global under joint ownership with Ms.Keren Corley.